A new donut from Tim Hortons will assist those affected by the recent tragedy in Nova Scotia.
The Nova Scotia Strong donut goes on across the country today.
Proceeds will go to individuals, families and communities affected, through the Canadian Red Cross Stronger Together Nova Scotia Fund.
“Canadians have shown time and time again that they will be there for their neighbours in times of crisis,” states Tim Hortons Chief Marketing Officer Hope Bagozzi. “This tragedy has been all the more devastating given how Canadians were already struggling with the unprecedented nature of the ongoing COVID-19 pandemic. Thinking about how family and friends cannot mourn their loved ones with a traditional funeral service at this time is all the more heart-wrenching. From all of us at Tim Hortons, our hearts go out to all those who are hurting right now – we are thinking of you.”
The Nova Scotia Strong donut will be available until May 5.